In brief:
- Upfluence is a leading influencer marketing platform that empowers brands to identify and collaborate with influencers to enhance their marketing efforts.
- Since implementing BugBug, Upfluence has reduced production regressions by 100%, significantly improving product reliability.
- The team implemented approximately 120 test cases ensuring comprehensive feature validation.
- Automated testing reduced manual efforts, allowing the team to focus on critical tasks, leading to improved customer satisfaction and reduced churn.
Who is Upfluence?
Upfluence is a leading influencer marketing platform that empowers brands to identify and collaborate with influencers to enhance their marketing efforts.
Their SaaS solution integrates with various e-commerce systems, enabling businesses to manage campaigns at scale and analyze performance.
Challenge:
Overcoming the inefficient manual testing of a complex platform
Before adopting BugBug, Upfluence's Engineering and Product departments faced significant challenges due to the absence of automated end-to-end (E2E) test coverage. This limitation forced the team to rely solely on manual testing or proceed with releases without comprehensive validation.
Given the platform's complexity, manually detecting regressions was both challenging and inefficient. Exploring other codeless solutions proved unviable due to prohibitive pricing models, such as charges per cloud run.
Solution:
Automating tests for the most important features
Upfluence sought a solution that offered stability, reliability, an intuitive user experience for recording tests, and a fair pricing model.
Given the platform's accumulated complexity, the team prioritized automating tests for the most frequently used features. BugBug was integrated into their Release Manager bot to evaluate the quality of release.
The team particularly valued BugBug's recording functionality for its ease of use and appreciated that it provided an all-in-one solution without the need for additional setups.
BugBug's design catered to QA professionals without coding knowledge. Features like cloud executions and reusable components were significant advantages.
The proactive approach and openness to user feedback further solidified their choice.
Result:
Significant improvements in product quality and efficiency
Since integrating BugBug, Upfluence has achieved a 100% reduction in production regressions, significantly enhancing product reliability. The team implemented approximately 120 test cases.
Automated testing has substantially reduced the need for manual regression testing, saving time and allowing the team to focus on other critical tasks. This shift has led to improved customer satisfaction and minimized churn.
The time saved on manual testing has boosted productivity, enabling more effective resource allocation.
To learn more about how BugBug can help your business, start a free trial or book a demo.
BugBug reduced our production regressions by 100% and significantly reduced the need for manual regression testing, enabling us to focus on other critical tasks.
